Travel people. Creative thinkers.
Ginger Juice is an independent social media and content agency specialising in travel and tourism.
We help destinations, attractions and travel organisations tell their stories, reach the right audiences and give people a reason to take an interest. Our work covers social media strategy and day-to-day management, creative campaigns, paid social and bespoke photography and video shoots. We think carefully about how it all fits together, bringing ideas and practical experience to each brief.
Over the years, our work has taken us across continents, from South Africa to Saint Lucia and from Texas to South Korea. We’ve worked with tourism boards, major attractions such as the London Eye, and travel industry organisations and events. Different places, audiences and challenges – each giving us something new to get our teeth into.
That experience spans consumer and trade marketing: inspiring people to explore somewhere new, helping them plan a visit, and connecting travel professionals through organisations such as ATTA® and events including Experience Africa.
We get to know your business, take care over the work and keep you involved along the way.
Close to your business
We take time to understand your brand and what you need from us. You work directly with the people planning and creating your content, with regular conversations and room to share ideas.
Advice you can use
We’ll explain our recommendations, be realistic about what’s achievable and tell you when something needs a rethink. Our job is to help you make informed decisions about your marketing.
A plan behind the creative
Before we start making content, we agree what it needs to achieve. That gives the ideas a direction and helps us decide where to put your time and budget.
Making good use of new tools
We use AI where it helps with organising information and making routine tasks quicker. That gives us more time for understanding your business, developing the creative and talking things through with you. We check what we use and take responsibility for the finished work.
Our story
Ginger Juice began in 2013, when Bruce Martin saw an opportunity for a social media agency with travel at its heart. Also the founder of Travel Gossip, Bruce brought industry knowledge and an understanding of how to build communities online.
Rosie Apps joined in 2016. Over the next decade, she helped shape the agency’s strategies and creative work, deliver campaigns and build relationships with clients across the world.
Those years brought a wide range of briefs, from award-winning destination campaigns to the everyday work of keeping social channels interesting, useful and relevant. They also taught us how much a good working relationship matters: knowing the client, understanding the pressures and being someone they can rely on.
In 2026, ten years after joining, Rosie took ownership of Ginger Juice. It was a new chapter for a business she had already spent years helping to build.
Today, we’re an independent agency offering experienced advice, creative ideas and personal attention. We care about doing good work, being easy to work with and representing the places, people and experiences our clients trust us to share.
Rosie Apps
Owner & Managing Director
Rosie joined Ginger Juice in 2016 and took ownership of the business ten years later. She brings more than 15 years of experience in digital marketing and social media, alongside a background in illustration and design.
Her work spans destinations and travel brands across the world, including the London Eye, Singapore’s Changi Airport and tourism boards for South Africa, Saint Lucia, Japan, Fiji and Macao.
That experience covers everything from developing social media strategies to shaping campaigns, directing content and understanding what the results mean for the client. Her work for Tourism Fiji received a Communicator Award of Distinction and a W3 Award, while her work for Japan National Tourism Organization in Australia and New Zealand also received a W3 Award.
Today, Rosie leads Ginger Juice’s strategy, creative direction and client relationships. She enjoys finding the idea that makes a place or experience interesting to an audience, then working through the details to bring it to life.
Bruce Martin
Founder & Consultant
Bruce Martin founded Ginger Juice in 2013, recognising an opportunity for a social media agency that understood the travel industry. With more than 20 years of industry experience, he established the business’s focus on travel and tourism, working with destinations and brands in the UK and internationally.
Bruce is also the founder of Travel Gossip, a well-known travel trade media business bringing the industry together through news, events and its online community. His knowledge of travel marketing and experience building those communities helped shape Ginger Juice’s early years and the specialist approach that continues today.
Rosie took ownership of Ginger Juice in 2026 and leads the business today. Bruce continues to support Ginger Juice as a consultant, contributing his experience and industry perspective, while Rosie oversees the day-to-day running of the agency.
“Rosie is friendly, professional and is a social media guru! The insights she shared with our organisation about social media strategy and best practice proved invaluable. The content her team created for us exceeded our expectations and produced fantastic results. Our social media accounts have become a success story and model for our other offices overseas.”
“Rosie interpreted our brief perfectly…understanding our vast organisation and our unique needs. Rosie is also a very impressive, engaging and graceful facilitator who is able to present her vast array of knowledge, including very high-level concepts, with clarity and ease. She kept a large, diverse group of stakeholders motivated and on-board.”