Hello! I’m Bruce. I’ve been working in travel for over 25 years and am passionate about social media and helping businesses use it well.
I started Ginger Juice in 2013 as I saw that social media was increasing in importance but couldn’t see any agencies which knew social media and understood the travel industry.
Since then, Ginger Juice has grown to be a well-respected, boutique social media agency with a great team and we’re collected a few awards too!
I am also a co-founder of Travel Gossip, the UK’s largest and most influential trade Facebook Group. In 2020 Ginger Juice acquired Travel Gossip Ltd to enable us to offer both consumer and trade social media marketing under one roof.
I guess I’m a travel veteran now! I’ve worked in tour operations, travel recruitment and spent six years working in travel eLearning & eMarketing with OTT (Online Travel Training). It was here my interest in social media grew and I drove the business to win seven travel industry awards and become a global leader in travel eLearning.
I have built up a considerable amount of knowledge and expertise in working within the travel industry. I have worked with numerous PR & representation companies, national tourist boards, niche travel brands, trade press & key industry organisations such as ITT, WTM, ABTA & Advantage.
I have delivered a number of public speaking engagements at travel events, and have judged several industry awards. I have also built up an excellent network of travel & tourism contacts. Most importantly, after all these years – I still love social media.
I’m a highly experienced social media consultant; I have had social media articles published in TTG, Tourism Society, Conference News & Arabian Travel Market.
I’ve been here from the start. I was at the UK’s inaugural Travel Tweetup in 2009 and am proud to say I’ve been a global trending topic on Twitter. I have twice been named as one of travel’s top tweeters -perhaps the only time I’ll be on the same list as Richard Branson!
Social Media Consultant
Leading social media consultant specialising in travel, tourism & hospitality. Regular social media speaker, panelist and guest columnist.
Travel Industry Specialist
25+ years’ experience in the UK travel trade; well-connected, regular awards judge and participant at key events.
Proud recipient of several industry awards including 3 prestigious marketing awards in 2019 and 2020
Co-Founder of Travel Gossip. Home of the UK’s largest and most active online community in travel.