The primary goal of this campaign was to increase the number of Facebook Page Likes for Taiwan’s UK Page and the secondary goal was to raise British awareness of Taiwan as a travel destination.
Here are the results:
- Page Likes from UK users increased by 65% in just 3 weeks
- 4000+ Engagement moments
- Competition created, promoted & processed, reaching 35,000 users
- Competition was hugely successful attracting 300+ entries
- Competition also attracted 559 reactions & 171 shares