Motel One - Ginger Juice
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Motel One

2015-Web-Awards-12

Motel One is an exciting, fast growing hotel brand with more than 50 hotels in Europe
Ginger Juice has partnered with Lemongrass to deliver a highly effective Twitter and Instagram presence to build awareness, create interest, provide customer service and deliver sales.
Key results:

  • From 0-10,000 Instagram followers in 18 months
  • From 0-8,000 Twitter followers in 18 months
  • 1000+ social media engagements per month
  • Multiple campaigns
  • Personalised, multi-language responses

We have worked on this account since January 2015 and since that time we have delivered numerous successful campaigns.
For example, in February 2015 we launched #MotelOneLondon to promote the opening of the new London property. The campaign exceeded expectation and resulted in 2,500 new followers and 3,500 Retweets in just 4 weeks.
We also launched #OneHappyGuest to encourage guests to share their Motel One experience.  This fun competition proved immensely popular with many bright and colourful entries on Instagram, Twitter and Facebook.