The Council of Europe’s European Institute of Cultural Routes (EICR) advises and evaluates 32 ‘Cultural Routes’ which span Europe.
Ginger Juice was delighted to be chosen to deliver a special 6-month social media project during a rigorous selection process.
The far-ranging project has been a complete success with all objective reached or surpassed. Key achievements:
Facebook Quiz App
- 1,700+ entries from all 42 Council of Europe members states including Lichtenstein!
- 100% bespoke travel prizes arranged and delivered worth €3000
Photo Competition App
- ‘Winter Photo” competition created and delivered
- 300+ entries generatred
Regular Organic Activity
- 170 posts made (event support, press releases, fun facts etc)
- 270,000 unique people reached
- 5,800 post likes
- Page like increased by 37%
- 6,300 people viewed EICR video for more than 10 seconds