Council of Europe - Ginger Juice
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Council of Europe

The Council of Europe’s European Institute of Cultural Routes (EICR) advises and evaluates 32 ‘Cultural Routes’ which span Europe.

Ginger Juice was delighted to be chosen to deliver a special 6-month social media project during a rigorous selection process.
The far-ranging project has been a complete success with all objective reached or surpassed.

Key achievements:

Facebook Quiz App

  • 1,700+ entries from all 42 Council of Europe members states including Lichtenstein!
  • 100% bespoke travel prizes arranged and delivered worth €3000

Photo Competition App

  • ‘Winter Photo” competition created and delivered
  • 300+ entries generatred

Regular Organic Activity

  • 170 posts made (event support, press releases, fun facts etc)
  • 270,000 unique people reached
  • 5,800 post likes
  • Page like increased by 37%
  • 6,300 people viewed EICR video for more than 10 seconds